Turn big ambition into a brand built to grow.
You’ve got the ambition. We bring 20+ years of brand and marketing leadership to help turn it into clear strategic direction, a compelling brand and a focused route to market.
Find the right direction. Put it to work.
When everything feels important, knowing what matters most is critical.
Early-stage businesses move fast. Product, customers, funding, brand, marketing and growth are all competing for attention, often at the same time. But doing more isn’t necessarily the answer.
The biggest advantage can be knowing where to focus, what to prioritise and what your brand needs to stand forbefore investing time and money in execution.
That’s where we come in. We bring clarity and senior-level brand and marketing thinking to the decisions that will shape what happens next.
We help ambitious founders turn an idea, product or early-stage business into something customers can understand, believe in and choose.
Depending on where you are, that can mean:
- Clarifying the opportunity: where to play, who matters most and where you can win.
- Defining your proposition: what makes you valuable, relevant and different.
- Building your brand: positioning, narrative, messaging and the foundations for a distinctive identity.
- Finding your route to market: focusing marketing around the audiences, channels and activity most likely to create traction.
- Providing senior leadership: giving you experienced brand and marketing thinking without needing a full-time CMO.
Build the right foundations for growth.
Start with direction, not deliverables.
Six chapters. One clear direction.
Our work is underpinned by North6™, the proprietary strategic blueprint behind This North Star.
It helps us cut through complexity, establish the right strategic direction and then put that direction to work across brand, marketing and go-to-market.
For an early-stage business, that matters. Because every pound, decision and hour counts and building the wrong thing quickly is still building the wrong thing.
Senior experience. Built around your business.
Experience without the learning curve
Bring 20+ years of brand and marketing leadership into the business, including first-hand experience building brands in high-growth environments.
Strategy you can actually use
No theoretical decks that gather dust. We turn strategic thinking into clear choices your team can understand and act on.
Built for where you are now
Get the senior thinking you need without building a senior marketing function before the business is ready for one.
Close to the work
The person helping define the direction stays involved in putting it to work. No hand-offs, account layers or big-agency complexity.
What happens when the direction is right?
Joe Seddon, Founder & CEO | Zero Gravity
Working with Kim didn’t just elevate our brand - it supercharged our business. Kim transformed our fledgling brand into a serious growth engine. She built a brand that cuts through the noise and actually means something to Gen Z -authentic, bold, and impossible to ignore.
Under her leadership, we scaled our student community 4x. She more than doubled organic traffic, delivered a 5.5x year-on-year boost in social reach, and grew our PR share of voice by 10x. The result? A category-defining brand and a seat at the table as the leader in our space.
Kim also built serious trust - our customer satisfaction hit a consistent 4.9★ average on Trustpilot. She knew the brand wasn’t just about words or aesthetics. It was about the deep connection we were establishing with our community.
Kim is strategic, commercially sharp, and she knows how to turn a big story into real results. Whether it’s a viral marketing campaign or a boardroom pitch, she gets the job done—and brings people with her while doing it.
Barbara Gottardi, CEO & Founder | Finbridge Global
Kim is not just a trusted friend but also one of the most trusted advisors I’ve had the privilege to work with. Her skills perfectly complement mine — where I may doubt at times, Kim ensures we have the structure, focus, and strategy to deliver.
As fractional CMO of Finbridge Global, she has completely transformed how our brand is perceived in the market. She brings clarity, drive, and an unrelenting commitment to excellence.
Kim challenges us to think differently, stay ahead of the curve, and keep our eyes on what matters most. Her direct, focused, and determined approach is exactly what every fast-moving company needs to succeed.
Build a brand capable of carrying
your ambition.
Get the strategic clarity and senior brand and marketing thinking to turn ambition into something customers understand, believe in and choose.