Turn momentum into a brand built for what comes next
Growth creates opportunity. It also creates complexity.
We bring senior brand and marketing leadership to help ambitious scale-ups sharpen their direction, strengthen their brand and focus marketing behind the next stage of growth.
Find the right direction. Put it to work.
Growth is good but it can get messy.
What worked to get you here won’t necessarily get you where you want to go next.
As businesses scale, audiences expand, products evolve, teams grow and marketing activity multiplies. What once felt instinctive can become fragmented and the brand can struggle to keep pace with the business behind it.
The challenge isn't necessarily doing more. It's getting clear on what still matters, what needs to change and where to focus next.
That's where we come in.
Create the clarity to scale with confidence.
We help scale-ups reconnect business ambition, brand and marketing around a clear direction for the next stage of growth. Depending on the challenge, that can mean:
Sharpening strategic direction
Getting clear on where the next phase of growth will come from and what needs to support it.
Evolving your positioning and proposition
Making sure what made you successful still makes you relevant and distinctive.
Strengthening the brand
Creating greater consistency and clarity as audiences, products and markets expand.
Focusing marketing investment
Aligning priorities, channels and activity behind the opportunities that matter most.
Building marketing capability
Strengthening teams, structure and ways of working as the business scales.
Providing Fractional CMO leadership
Bringing experienced leadership into the business without committing to a permanent CMO.
Direction becomes more important as complexity grows.
Six chapters. One clear direction.
Our work is underpinned by North6™, the proprietary strategic blueprint behind This North Star.
It helps us step back from the activity, understand what's really happening and establish the strategic direction that should guide what comes next, before putting it to work across brand, marketing and go-to-market. For a scale-up, that creates something incredibly valuable: alignment.
A clearer connection between where the business is going, what the brand needs to stand for and where marketing should focus.
Senior leadership for the messy middle.
Cut through competing priorities and reconnect business ambition, brand and marketing around the next stage of growth.
Experience at scale
Bring 20+ years of brand and marketing leadership into the business, with experience spanning high-growth environments and major international organisations.
Focus where it matters
Identify what will make the greatest difference now, rather than adding more activity to an already busy marketing plan.
Capability as well as strategy
Strengthen the team, structure and ways of working needed to deliver the direction long after the strategy is agreed.
Leadership that flexes with you
From a focused strategic challenge to ongoing Fractional CMO leadership, get the level of senior support the business needs at that moment.
Turning growth into lasting value.
Mark Cokes, Director of Global Product & Partner Success | Infobip
Detail orientated and results focused, Kim is a true master at all things brand and consistently delivers insight driven results that highlights and maximizes the brands value across all parts of the business and beyond.
Her passion, diligence, and knowledge of brand make her a pleasure to work with and for. Always ready to question and challenge the status quo she has the great ability to drive people to be innovative in not only their thinking but also their output.
I highly recommend her to anyone who needs to put their brand on the map.
Keep what made you successful. Build what you need next.
Get the strategic clarity and senior brand and marketing leadership to turn momentum into focused, sustainable growth.