External perspective.
Internal impact.
Bring clarity to the moments that matter. When businesses are large, established and complex, the challenge is rarely a lack of expertise. It's creating clarity across competing priorities, perspectives and possibilities.
We bring independent senior brand and marketing thinking to help leadership teams find the right direction and turn it into meaningful commercial action.
Find the right direction. Put it to work.
Sometimes the hardest thing to see clearly is your own business.
Established organisations have history, expertise, stakeholders, structures and established ways of working.
All of that creates strength. It can also make it harder to step back and see where the next opportunity lies, particularly during periods of growth, transformation, repositioning or market change.
We bring an independent perspective, senior experience and a structured way to cut through complexity and establish what matters, where the opportunity lies and what should happen next.
Create direction through complexity.
We work alongside leadership and marketing teams on high-value strategic challenges where an experienced external perspective can unlock progress.
That can mean:
Repositioning brands in response to changing markets, customers or commercial ambition.
Unlocking new propositions and opportunities across products, categories or markets.
Clarifying brand architecture as portfolios and organisations evolve.
Strengthening customer value by connecting brand, proposition and experience.
Shaping go-to-market strategy around a new commercial direction.
Supporting transformation by aligning stakeholders around a clear strategic choice.
Providing interim or Fractional CMO leadership at moments of transition or change.
Complexity needs a clear way through.
Six chapters. One clear direction.
Our work is underpinned by North6™, the proprietary strategic blueprint behind This North Star.
It creates a disciplined path through complex commercial, customer, market and brand questions — helping teams move from multiple perspectives and competing possibilities to a clear strategic direction.
And because direction only creates value when it can be used, North6 continues beyond the recommendation — helping translate strategic choice into brand, marketing and go-to-market action.
For enterprise organisations, that means rigour without bureaucracy, independence without detachment and strategy built to move the organisation forward.
External perspective. Internal impact.
Senior from the start
You work directly with senior brand and marketing leadership — not a junior team once the pitch is won.
Independent perspective
We bring fresh thinking without internal assumptions or politics, helping teams challenge established thinking and see the opportunity more clearly.
Commercially grounded
Strategy connects back to business ambition, customer value and the commercial outcome it needs to create.
Built to create alignment
Complex organisations rarely lack opinions. We create the evidence and strategic clarity needed to bring stakeholders around a common direction.
Designed to work inside the organisation
The outcome isn't simply a recommendation. We translate direction into frameworks, tools and actions that teams can actually use.
Senior thinking. Proven in complex organisations.
David Ollier, Global Head of Communications | GFG Alliance
Kim played a pivotal role in shaping and elevating the corporate and business brands of GFG Alliance, LIBERTY, ALVANCE, SIMEC, and other group brands. Under Kim’s leadership, each brand achieved a clear, differentiated positioning and identity, driving brand preference and trust across all markets. Kim successfully championed our group's sustainable purpose, delivering significant creative impact and commercial value.
One of Kim’s major achievements was creating a unified group-wide proposition that reinforced GFG Alliance’s core values, leading to a streamlined and simplified ‘House of Brands’. Additionally, Kim overhauled our global digital and content strategy, consolidating websites and social media handles into a one brand/one voice approach, delivering over £500K in savings by keeping the work in-house.
More recently Kim has worked with me on Project 09 - a special situations communications agency - as an Affiliate Partner working to help brands and individuals prepare for, navigate and recover from challenging situations.
When the challenge is complex, start with clarity.
Bring us the commercial, brand or marketing challenge. We'll help you find the right direction — and put it to work.