Creating brands people care about
This North Star helps businesses find the right strategic direction for their brand and marketing and put it to work. We partner with founders, boards and leadership teams to solve complex commercial, brand and customer challenges, connecting business ambition with customer need and market opportunity to build stronger brands, unlock growth and turn marketing into commercial value.
Big ambition needs a brand that can carry it but knowing what to do next isn't always obvious.
Markets move, customer expectations change and competing priorities can quickly turn ambition into activity without clear direction.
That’s where This North Star comes in. We bring the strategic clarity, structure and senior-level thinking to build stronger brands, unlock growth and turn marketing into commercial value.
Without the overhead of a full-time CMO or the complexity of a big agency.
From finding the right direction to putting it to work.
Our strategic blueprint
North6™
Six chapters. One clear direction.
North6 is the proprietary strategic blueprint behind This North Star. It brings structure and rigour to complex commercial, brand and marketing challenges, establishing the right strategic direction before translating that direction into action.
North6 works in two connected parts:
Find North
From complexity to direction.
We bring together the evidence that matters, challenge assumptions and identify where the greatest opportunity lies.
The result is a clear, evidence-led strategic direction that gives the business confidence about where to play, how to win and what should guide what happens next.
Follow North
From direction to impact.
Once the direction is clear, we put it to work.
We turn strategic choice into something the organisation can use, the market can recognise and the business can activate — connecting strategy, brand and go-to-market to create commercial impact.
One partner. Three perspectives.
Start Up
Scale Up
Enterprise
Ambition is high. The challenge is turning it into a clear direction. We help ambitious start-ups define where they can win, build a brand around that opportunity and create the strategic foundations for growth. Giving customers, investors and teams a compelling reason to believe.
Growth brings momentum and complexity. We help scale-ups sharpen their direction, strengthen their brand and align marketing behind the next stage of growth, creating the clarity and structure needed to scale with greater focus and impact.
Scale doesn’t remove complexity. It often creates more of it. We help established businesses navigate change, unlock new opportunities and ensure brand and marketing stay aligned with where the business needs to go, bringing senior strategic thinking to the moments that matter.
What you can expect from us
01
Senior thinking, close to the work
You work directly with senior brand and marketing leadership throughout. Bringing 20+ years of experience to the challenge, without layers of account management or unnecessary complexity.
02
Clarity before activity
We don’t jump straight to outputs. We get clear on the challenge, the opportunity and the direction first, so every decision that follows has a reason to exist.
03
Marketing creates commercial impact
We connect business ambition, customer need and market opportunity with brand and marketing strategy. Ensuring the work is focused on the outcomes that matter to the business.
04
Built around what you need
From a focused strategic challenge to ongoing Fractional CMO leadership, we flex around your business, team and ambition — bringing in the right expertise when it’s needed, without big-agency overhead.
Ready to find your north?
Whether you’re building a brand, navigating growth or change, taking a new proposition to market, or simply need clarity on what comes next, we can help.
Bring us the challenge. We’ll help you find the right direction and put it to work.